THIS IS A SIGN OF THE TIMES

SIGN OF THE TIMES

2023 California Red Wine
Cabernet Sauvignon, Petite Sirah, and Grenache

Orin Swift has never shied away from new ideas. Sign of the Times is exactly that — a reflection of the uncanny moment we find ourselves as art and the artificial tests our intelligence and the line between real and surreal dissolves.

Fear and optimism are easy gut reactions to new technology. Curiosity takes work. With every revolution, you can resist or jump in — the important thing is to do neither blind.

This is a limited edition release is SOLD OUT.

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Orin Swift Sign of the Times label

THE LABEL

For this label, our founder and winemaker, Dave Phinney, trained an AI model on his past artwork to generate new interpretations, each manipulated and finished by hand. Going back and forth, the model and Dave prompted each other to reflect on the past while using it as a starting point for a new experiment.

The camera didn’t only invent the art of photography, it reinvented the field of painting.

This label is us trying to do both; invent something new and reimagine what we’ve already made.

Orin Swift Sign of the Times

THE WINE

2023 California Red Wine  Blend: Cabernet Sauvignon, Petite Sirah, and Grenache  An opaque fuchsia core and a crimson laced rim introduces one to the 2023 Sign of the Times. Pleasing opening aromatics have notes of black plum, blackcurrant, dark chocolate and leather. The palate centers the attention with tones of blue fruits , more cassis , a hint of licorice and sweet oak. Well integrated tannins keep the wine approachable in its youth while the balancing acidity gives it some aging potential.

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