THE LABEL
For this label, our founder and winemaker, Dave Phinney, trained an AI model on his past artwork to generate new interpretations, each manipulated and finished by hand. Going back and forth, the model and Dave prompted each other to reflect on the past while using it as a starting point for a new experiment.
The camera didn’t only invent the art of photography, it reinvented the field of painting.
This label is us trying to do both; invent something new and reimagine what we’ve already made.
$30 per bottle