Close

Our 2025 Gift Guide is live! Shop holiday packs here.

BEYOND THE LABEL

Red Light, Bold Nights

Advice From John Launches in Dallas and West Hollywood

JUNE 23, 2025

In true Orin Swift fashion, the launch of Advice From John Merlot wasn’t just a wine release – it was a sensory experience. We lit up the night, twice: first in Dallas at Mike’s Gemini Twin Lounge in mid-May, then again at The Burgundy Room in West Hollywood this June.

 

Each party felt like stepping inside the psyche of the bottle itself – mysterious, vibrant, a little unhinged, and entirely unforgettable.

A Tale of Two Cities, One Merlot

Dallas brought the heat. Tucked into the gritty glam of Mike’s Gemini Twin Lounge (go ahead, click that link and view the photos), our guests were greeted with glowing red light, velvety shadows, and the soul of Advice From John. There were whispered secrets, shared smirks, and pours of our new Merlot served under a haze of vintage neon. The crowd was a mix of artists, renegades, and longtime Orin Swift loyalists, all ready to celebrate something a little darker, a little bolder.

 

West Hollywood was a different flavor of fire. Our June gathering at the Burgundy Room (<– and here, too) leaned into the edge of LA nights, complete with a curated set from Scarlett Rose (a face that you may recognize), sultry lighting, and glasses that never seemed to empty. Hollywood types, industry insiders, and some familiar faces from our Orin Swift community came to drink in the moment (and the wine).

Behind the Wine: Advice From John

This Merlot isn’t here to play by the rules. It’s a conversation starter, a memory maker, and a bold pour you won’t forget. Crafted with intention and unapologetic character, Advice From John is a Merlot for people who don’t usually drink Merlot.

 

Expect plush layers of black cherry, cocoa, and a flicker of spice—best served with loud music, low lighting, and even lower inhibition.

 

Currently, Advice From John is available exclusively on-premise – meaning you’ll only find it in bars, lounges, and restaurants. Want to track it down? Use our Find Near Me tool to see where it’s being poured near you. If it’s not showing up in your city, don’t be shy: ask your favorite spot to stock it. The worst they can say is “hell no.”

Thank You for Coming

To everyone who showed up, dressed up, and raised a glass with us: thank you. These events weren’t about formality – they were about connection, rebellion, and letting the wine speak for itself. And it did.

 

Want First Access Next Time?

We’re currently sold out (thank you!), but another wave of Advice From John is coming this fall. To be first in line, join our Milk Run membership. Members get first dibs on John’s return.

 

Stay bold. Stay curious. And remember: some of the best advice comes with a red stain on your teeth.

Back to Top